Nowadays, the environment and its future are a crucial field of discussion, and many activities have been done all around the world to protect it. One interesting activity, that is unfortunately unknown to most people, is the so-called Green Tuesday. This was invented by Jonah Mytro to go against Black Friday -that I’m sure you will all know better- which is a day of crazy sales in the world of fashion and people go shopping everywhere in the world. But, of course, most of the sales are done by fast fashion brands, so this is not sustainable at all and it shows how our society is becoming more and more consumerist. So, that’s why Mytro wanted to promote a day on which people could do some eco-friendly purchases. It was from this nice initiative that I came up with the idea of creating a ‘green’ dictionary for our project, that contains the basic words connected to sustainable development, publishing a new word every Tuesday, as so to celebrate this ‘green’ day. The following words are the ones contained in our virtual dictionary.
- Biodegradable: we usually see this word on some products that we buy, such as shampoo or bags at the supermarket. But what does it actually mean? Biodegradable products are able to break down quickly and safely into mostly harmless compounds. But so, what makes a substance biodegradable? Anything that is plant-based, animal-based or natural mineral-based products is usually biodegradable. However, they will break down at different rates depending on the original material it’s made of and how much it has been processed.
- Compostable: this word refers to a product that is capable of disintegrating into natural and non-toxic elements. This is a natural process and so it doesn’t harm the environment, and the natural breakdown of these kinds of products usually takes around 90 days. It’s usually confused with the previous word, but here is the main difference: biodegradable material can take an undetermined time to break down. In contrast, compostable materials will decompose into natural elements within a specific time frame.
- Eco-friendly: this is a label made to define a way of living, and also items and materials that are not harmful to the environment. Nevertheless, nowadays more and more companies are using this term and others connected to the environment in a wrong way.
- Green marketing: is a new marketing approach, and it refers to the practice of developing and advertising products based on their real sustainability. This includes a lot of activities, from product modification, and changes to the production process, to sustainable packaging, but also modifying advertising.
- Greenwash: greenwashing is a practice that is more and more often used by companies to persuade the public that their products, aims, and policies are environmentally friendly when they are obviously not. This happens also when green marketing is badly developed and turns into a lie, that unfortunately has been applied for years by many multinationals but also smaller companies. So, consumers must be aware of this and do research before choosing products only because they have a green label on them. Several countries are taking measures against this practice, but it’s still not regulated everywhere.
- Organic: it is more and more common to see supermarket products with this adjective on them. But what does organic really mean? When associated with a food or a drink, organic defines the way those items were produced, avoiding the use of artificial chemicals.
- Reduce: this is the first word of the famous campaign of the 3 R “Reduce, Reuse, Recycle”, which represents a way to reach sustainability. This word means “to become or to make something become smaller in size, amount, degree, importance”. In our case, we refer to reducing buying things, from food to clothes, in order to reduce the resulting waste.
- Reuse: it is the action or practice of using an item, whether for its original purpose or to fulfil a different function. It should be distinguished from recycling, which is the breaking down of used items to make raw materials for the manufacture of new products.
- Recycle: this is the last word of the 3R campaign and it means “to sort and collect rubbish in order to treat it and produce useful materials that can be used again”. We usually use this word in reference to the separate collection which is very important to achieve the sustainability goal. Every country has its own legislation on this, but in most cases, we can find waste sorting divided into plastic, glass, paper and organic waste.
- Sustainability: there are many definitions of sustainability, and I took the one given by the Cambridge Dictionary, that is more connected to the environmental problem: “the quality of causing little or no damage to the environment and therefore able to continue for a long time”. As we can see from this definition, the concept is very huge and it’s related to all fields of our lives, from what we eat to how we move or to what we wear.
So, this is our pocket dictionary on the environment, and we hope it will be useful for clarifying doubts on the topic and also to raise awareness before buying.
Now you are ready to join the ‘green’ revolution!